mini usa
Timing is everything. Crispin had just launched MINI Cooper in the US when I got there. This brand was so much fun to work on. Back when print inserts could be works of art. Ah, the great old days.
MINI mavericks
Inspired by Ed “Big Daddy” Roth’s hot rod art—which I’ve always been a massive fan of—this was a fun way to hold up tricked-out MINIs and celebrate customization. MINI Mavericks were featured on the web, as a collector card insert, in dealerships and outdoor.
Bronze Clio
stencil insert
It took us six months to figure out how to make this at budget, but it came out pretty cool.
Gold Clio, Bronze Andy
Krispy Kreme Partnership
This is my favorite print ad I’ve produced to date. What brand let’s you get away with bribing cops?
Grab handle
We saw the addition of the grab handle on the new model as an opportunity to show off the way a MINI handles on the road.
Roof Graphic Wheel Insert
Spin it for different roof graphic inspiration.
Silver Kelly